About Brydens Antigua

Brydens Antigua is a well-established and growing organization operating in St. John's, Antigua, with a strong presence across the local market and a growing following within the community. As part of the broader Brydens group — a name recognized throughout the Caribbean for excellence in distribution, logistics, and brand management — we pride ourselves on delivering world-class products and services to the people of Antigua and Barbuda. Our portfolio spans multiple consumer goods categories, and we continue to expand our footprint across the Eastern Caribbean region.

We are now seeking an experienced and strategically minded Brand Manager to join our team in St. John's. This is a senior-level leadership role responsible for shaping, executing, and optimizing the brand strategy for some of the most recognized product lines in our portfolio. You will serve as the guardian of brand identity, ensuring consistency, relevance, and growth across all consumer touchpoints in Antigua and Barbuda.

Role Overview

As Brand Manager at Brydens Antigua, you will lead the end-to-end brand management function, from strategic planning through to on-the-ground execution. You will work closely with sales teams, marketing partners, retail partners, and external agencies to build brand equity, drive consumer engagement, and deliver measurable business results. This role demands a blend of creative thinking, analytical rigor, and hands-on leadership.

Key Responsibilities

Develop and execute comprehensive annual brand plans for assigned product categories, aligning with both local market dynamics and regional group objectives.
Conduct regular market research, consumer insights analysis, and competitive benchmarking to identify growth opportunities and emerging trends within the Antigua and Barbuda market.
Manage and optimize the marketing budget for brand activities, ensuring efficient allocation of resources and clear ROI tracking across all campaigns and initiatives.
Lead the planning and execution of integrated marketing campaigns across digital platforms (social media, email, programmatic), traditional media (radio, print, outdoor), and in-store activations.
Collaborate with the sales and distribution teams to develop trade marketing strategies that enhance brand visibility and shelf presence in key retail outlets across the island.
Oversee all brand communications, packaging updates, and promotional materials to ensure strict adherence to brand guidelines and visual identity standards.
Build and maintain strong relationships with key stakeholders including media partners, influencers, event organizers, and community organizations to amplify brand reach.
Monitor and report on brand health metrics including awareness, market share, net promoter score, and campaign performance using tools such as Google Analytics, social listening platforms, and Nielsen or equivalent retail data.
Manage relationships with external creative agencies, PR firms, and production vendors, ensuring deliverables meet quality standards, timelines, and budget parameters.
Lead cross-functional brand launch initiatives for new product entries into the Antigua and Barbuda market, coordinating between supply chain, sales, and marketing teams to ensure seamless go-to-market execution.

Work Environment and Culture

At Brydens Antigua, we foster a collaborative, high-performance culture where initiative and results are recognized and rewarded. Our office in St. John's provides a professional yet relaxed Caribbean working environment. You will be part of a close-knit team that values open communication, mutual respect, and a shared commitment to excellence. We believe in empowering our people with autonomy while providing the support and resources needed to succeed. Occasional travel within the Eastern Caribbean may be required for regional meetings, trade shows, and partner engagements.

Candidate Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or professional marketing certification (CIM, AMA) is a strong advantage.
Minimum of 5 years of progressive experience in brand management, preferably within the fast-moving consumer goods (FMCG), retail, or consumer products sector.
Demonstrated experience developing and executing brand strategies that have delivered measurable growth in market share, brand awareness, or revenue.
Strong understanding of the Caribbean consumer landscape, cultural nuances, and purchasing behavior patterns.
Proven ability to manage marketing budgets of significant value and deliver campaigns on time and within budget.
Excellent leadership and interpersonal skills with the ability to influence cross-functional teams and external partners.
Strong analytical capabilities with the ability to translate data into actionable brand strategies.
Outstanding written and verbal communication skills in English. Proficiency in additional Caribbean languages or dialects is an asset.
Proficiency in digital marketing tools and platforms including Meta Business Suite, Google Ads, Canva or Adobe Creative Suite, and Microsoft Office 365.
Familiarity with retail data analytics tools such as Nielsen IQ, IRI, or equivalent point-of-sale reporting systems.
Experience managing external agencies and vendor relationships.
Valid driver's license and willingness to travel locally across Antigua and Barbuda as needed.

Technical Skills and Tools

The ideal candidate should have working knowledge of: Google Analytics 4, Meta Business Suite, Hootsuite or Sprout Social, Microsoft Excel (advanced), PowerPoint, Canva Pro or Adobe Creative Cloud (Photoshop, Illustrator), project management tools such as Trello or Asana, and retail audit or syndicated data platforms (Nielsen, IRI, or local equivalents).

Compensation and Benefits

Brydens Antigua offers a competitive compensation package commensurate with experience and qualifications. Benefits include a competitive base salary with performance-based bonuses, health insurance coverage, paid vacation and sick leave in accordance with Antigua and Barbuda labor standards, professional development opportunities including sponsorship for relevant certifications and training, a mobile phone allowance, and the opportunity to work with a portfolio of internationally recognized brands in a growing Caribbean market.

Career Growth

This Brydens Antigua means joining a company that invests in its people. This Brand Manager role offers a clear pathway to senior marketing leadership positions within the broader Brydens group of companies across the Caribbean. You will have access to regional networking opportunities, mentorship from senior executives, and the chance to shape the strategic direction of well-known brands in a dynamic and evolving market.

How to Apply

Interested candidates are invited to submit their updated CV along with a cover letter detailing their relevant brand management experience and why they are the ideal fit for this role. Applications should be submitted through the LinkedIn posting or directly to the Brydens Antigua HR department. Shortlisted candidates will be contacted for an initial screening interview, followed by a panel interview with senior leadership. We aim to complete the hiring process within three weeks of the application closing date. Early applications are encouraged as we reserve the right to fill this position before the deadline.