About FRANCO INDIA AGRO TECH & SERVICES PVT LTD (FIATS)

FRANCO INDIA AGRO TECH & SERVICES PVT LTD (FIATS) is an Indo-French joint venture at the forefront of agricultural innovation in India. With a strong foundation in advanced plant nutrition solutions, FIITS is committed to empowering Indian farmers with cutting-edge agri-input technologies that enhance crop productivity, soil health, and sustainable farming practices. Our portfolio includes a comprehensive range of specialty fertilizers, bio-stimulants, micronutrient formulations, and crop-specific nutrition programs designed to address the evolving challenges of modern agriculture across diverse agro-climatic zones.

As part of our aggressive expansion strategy across Maharashtra, we are building a high-performance team of agricultural professionals who share our vision of transforming Indian agriculture through science-driven solutions. With over 1,800 professionals and partners connected to our growing ecosystem, FIATS offers a unique opportunity to work at the intersection of French technological expertise and Indian agricultural diversity.

Open Positions

We are currently hiring for the following roles across Maharashtra:

Area Sales Manager (ASM)
Territory Sales Manager (TSM)
Sales Officer (SO)
Agronomist

Role Overview & Key Responsibilities

Area Sales Manager (ASM)

Develop and execute territory-level sales strategies to achieve monthly, quarterly, and annual revenue targets for FIATS plant nutrition products across assigned districts in Maharashtra.
Build, manage, and mentor a team of Territory Sales Managers and Sales Officers, conducting regular field visits and performance reviews to ensure consistent target achievement.
Establish and nurture strong relationships with distributors, dealers, cooperative societies, and large institutional buyers, ensuring optimal product availability and visibility at the retail level.
Analyze market trends, competitor activities, and crop cycles to identify new business opportunities and recommend product positioning strategies to senior management.
Plan and organize farmer meetings, dealer conferences, field demonstrations, and product launch events to drive brand awareness and product adoption across the territory.
Monitor inventory levels at distributor and depot levels, coordinate with supply chain teams to prevent stock-outs, and ensure timely order processing and delivery.
Prepare and submit detailed sales reports, market intelligence data, and expense statements using CRM tools and company reporting systems on a weekly and monthly basis.
Collaborate with the agronomy team to provide technical support during key crop stages, ensuring that product recommendations align with local crop requirements and soil conditions.

Territory Sales Manager (TSM)

Drive sales of FIATS specialty fertilizers and plant nutrition products within the assigned territory by achieving defined volume and value targets on a consistent basis.
Identify, onboard, and develop new dealers and retailers while maintaining and growing relationships with existing channel partners across the territory.
Conduct regular field visits to farms, retail outlets, and demonstration plots to promote FIATS products, gather farmer feedback, and provide agronomic guidance in coordination with the technical team.
Organize and lead farmer training sessions, crop seminars, and product demonstration trials to showcase the efficacy of FIATS solutions on key crops such as sugarcane, cotton, soybean, grapes, pomegranate, and vegetables.
Track competitor pricing, promotional activities, and new product launches in the territory and provide actionable insights to the Area Sales Manager for strategic planning.
Ensure proper merchandising and point-of-sale visibility of FIATS products at all retail locations within the territory, maintaining brand standards and promotional material quality.
Manage territory-level budgets for promotional activities, travel, and event expenses while ensuring compliance with company policies and approval workflows.

Sales Officer (SO)

Execute daily field activities including dealer visits, retailer engagement, farmer interactions, and product promotions as per the territory business plan and route schedule.
Achieve individual sales targets by driving primary and secondary sales through effective order collection, follow-up, and timely delivery coordination with the distribution network.
Conduct on-farm product demonstrations and mini-trials under the guidance of the agronomy team to generate evidence-based results that support product recommendations to farmers.
Maintain accurate and up-to-date records of all dealer accounts, outstanding payments, stock positions, and sales transactions using the company's mobile CRM application.
Support the TSM in organizing farmer meetings, melavas, and dealer engagement events by managing logistics, participant coordination, and on-ground execution.
Provide regular feedback from the field regarding product performance, farmer concerns, market conditions, and competitive activities to enable data-driven decision-making.
Ensure compliance with all company SOPs related to sales processes, expense reporting, product handling, and ethical business practices at all times.

Agronomist

Design and implement crop-specific agronomic trials and demonstration protocols for FIATS plant nutrition products across key crops and agro-climatic zones in Maharashtra.
Provide expert technical guidance to the sales team, distributors, dealers, and farmers on optimal product application rates, timing, methods, and integration with existing crop management practices.
Conduct soil health assessments, leaf tissue analysis, and crop diagnostic visits to develop customized nutrition programs tailored to specific soil types, crop stages, and yield goals.
Prepare technical literature, product brochures, training presentations, and crop advisory content in local language (Marathi) to support field-level knowledge dissemination and farmer education.
Collaborate with the R&D and product development teams to generate field-level efficacy data, compile trial reports, and contribute to new product development and registration processes.
Train and mentor Sales Officers and Territory Sales Managers on crop science fundamentals, product knowledge, and effective farmer communication techniques to enhance overall team capability.
Monitor crop health trends, pest and disease outbreaks, and weather-related agronomic challenges in the region and provide timely advisory support to the commercial team and farming community.
Build relationships with agricultural universities, Krishi Vigyan Kendras, state agriculture departments, and research institutions to stay updated on the latest agronomic practices and regulatory developments.

Candidate Requirements

For ASM, TSM, and Sales Officer Roles:

Experience: 2 to 8 years of proven experience in agri-input sales, including seeds, fertilizers, crop protection products, or farm machinery. Candidates with experience in specialty fertilizers, bio-stimulants, or micronutrient products will be given preference.
Education: B.Sc. Agriculture / B.Sc. (Horticulture) / B.Sc. (any discipline) from a recognized university. MBA in Agri-Business Management is an added advantage for ASM positions.
Communication: Excellent verbal and written communication skills in Marathi and English. Ability to present technical product information to diverse audiences including farmers, dealers, and institutional buyers.
Crop Knowledge: Strong understanding of major crops grown in Maharashtra including sugarcane, cotton, soybean, turmeric, grapes, pomegranate, banana, and seasonal vegetables. Familiarity with local cropping patterns, soil types, and seasonal calendars is essential.
Territory Management: Demonstrated ability to independently manage a sales territory, develop distribution networks, and achieve consistent sales growth in competitive agri-input markets.
Technology Proficiency: Comfortable using mobile CRM applications, Microsoft Office (Excel, Word, PowerPoint), and digital reporting tools for daily activity tracking and sales analytics.
Mobility: Willingness to travel extensively within the assigned territory (up to 70-80% field travel) and maintain a valid driving license with personal vehicle preferred.

For Agronomist Role:

Education: M.Sc. in Fruit Science / Soil Science / Agronomy / Horticulture / Plant Nutrition from a recognized agricultural university. Candidates with specialization in plant nutrition, soil fertility, or fruit crop management are strongly preferred.
Experience: 2 to 6 years of hands-on experience in agronomic research, field trials, crop advisory, or technical sales support in the agri-input industry. Experience with trial design, data collection, and statistical analysis of field results is highly desirable.
Technical Expertise: In-depth knowledge of soil chemistry, plant nutrient uptake mechanisms, fertigation systems, integrated nutrient management, and precision agriculture concepts.
Field Skills: Proven ability to independently plan and execute multi-location field trials, collect agronomic data, and prepare comprehensive technical reports with actionable recommendations.
Communication: Strong presentation and training skills with the ability to translate complex agronomic concepts into practical farmer-friendly advisory in Marathi and English.
Regulatory Knowledge: Familiarity with FCO (Fertilizer Control Order) regulations, product registration requirements, and compliance standards applicable to agri-input products in India.

Work Environment & Culture

At FIATS, we foster a culture of innovation, collaboration, and farmer-centricity. Our team operates in a fast-paced, results-oriented environment where every individual contribution directly impacts the livelihoods of thousands of farmers across Maharashtra. We believe in empowering our people with the right tools, training, and autonomy to make decisions in the field. Regular knowledge-sharing sessions, cross-functional collaboration between sales and agronomy teams, and exposure to French agricultural technologies create a unique learning environment that accelerates professional growth. We celebrate field-level achievements, encourage entrepreneurial thinking within the team, and maintain a flat organizational structure that ensures your voice reaches leadership.

Why Join FIATS?

Innovative Product Portfolio: Work with a world-class range of plant nutrition solutions backed by French R&D expertise, including specialty fertilizers, bio-stimulants, and precision nutrition technologies that are redefining crop productivity standards.
Best-in-Industry Compensation: Competitive salary packages with attractive performance-linked incentives, sales commissions, and comprehensive benefits that reward high achievers and recognize consistent performance.
Fast-Growing Organization: Be part of an expanding Indo-French joint venture with ambitious growth plans across India, offering early-mover advantages and accelerated career progression opportunities for high performers.
Professional Development: Access to structured training programs, international exposure through our French parent company's knowledge exchange initiatives, and continuous learning opportunities in advanced agronomic practices and sales leadership.
Impact-Driven Work: Every role at FIATS directly contributes to improving farmer livelihoods, enhancing food security, and promoting sustainable agricultural practices across Maharashtra's diverse farming landscape.
Supportive Leadership: Work under experienced leaders with deep expertise in both Indian agriculture and global agri-input markets, who are committed to mentoring and developing the next generation of agricultural professionals.

Career Growth Opportunities

FIATS is committed to building long-term careers, not just filling positions. High-performing Sales Officers can progress to Territory Sales Manager roles within 18-24 months, with further advancement to Area Sales Manager and Regional Manager positions based on demonstrated results and leadership capability. Agronomists have clear pathways to Senior Agronomist, Zonal Technical Manager, and Product Development roles. We also offer cross-functional mobility for team members interested in transitioning between commercial and technical career tracks. Our annual performance review process includes personalized development plans, skill gap assessments, and targeted training investments to ensure every team member has a clear roadmap for professional advancement.

How to Apply

Interested candidates who meet the above requirements and are excited about building a career in agricultural innovation are encouraged to apply immediately. Please send your updated resume along with a brief cover note highlighting your relevant experience, current compensation, and preferred location within Maharashtra to:

Email: Support@fiats.in

Phone/WhatsApp: +91 8169925658

Shortlisted candidates will be contacted within 7-10 working days for an initial telephonic discussion, followed by a personal interview with the regional hiring team. We aim to complete the entire selection process within 3-4 weeks from the date of application to ensure a smooth and efficient onboarding experience for selected candidates.

FRANCO INDIA AGRO TECH & SERVICES PVT LTD – Growing Together with Indian Agriculture.